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Category: Political Lessons

Campaign Lesson #8 – Campaigns MUST evolve!

Campaign Lesson #8 – Campaigns MUST evolve!

November 2, 20205 min read

I really wanted to title this piece “There’s no excuse for incompetence,” but considering the general demeanor of this always fascinating existence, it wouldn’t have

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Campaign Lesson #7 – Why provide your opponent with free advertising?

Campaign Lesson #7 – Why provide your opponent with free advertising?

October 28, 2020October 28, 20204 min read

Among the array of always fascinating candidate endeavors, the one that still baffles me the most is an inexplicable capacity to “gift” opponents with all

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Campaign Lesson #6 – Messaging is paramount – Part 2!

Campaign Lesson #6 – Messaging is paramount – Part 2!

October 15, 2020October 15, 20206 min read

Just to be sure we’re still on the same page, let’s review two of our three part one stipulations. 1. “The average American voter has

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Campaign Lesson #6 – Messaging is paramount!

Campaign Lesson #6 – Messaging is paramount!

October 13, 2020October 14, 20206 min read

Though this one technically falls under The First Ward’s “political lesson” category, we’re gonna kill two birds with one larger stone here, and we’ll accomplish

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Campaign Lesson #5 – Signature sheets are the window to your electoral soul – Part 2!

Campaign Lesson #5 – Signature sheets are the window to your electoral soul – Part 2!

October 12, 2020October 12, 20204 min read

When we last left off, we were discussing how the impending 2021 consolidated election nominating paperwork, particularly those signature sheets, can reveal quite a bit

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Campaign Lesson #5 – Signature sheets are the window to your electoral soul!

Campaign Lesson #5 – Signature sheets are the window to your electoral soul!

October 5, 2020October 5, 20203 min read

I know it’s hard to believe, but while we’re all frantically focused on November third, our more enterprising municipal candidates are already circulating their 2021

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Campaign Lesson #4 – Preaching to the political choir is patently pointless!

Campaign Lesson #4 – Preaching to the political choir is patently pointless!

September 28, 2020September 30, 20203 min read

The above mailer that hit early last week may well be the WORST case of campaign messaging, timing, and voter targeting I’ve ever seen. As

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