I really wanted to title this piece “There’s no excuse for incompetence,” but considering the general demeanor of this always fascinating existence, it wouldn’t have
Category: Political Lessons
Campaign Lesson #7 – Why provide your opponent with free advertising?
Among the array of always fascinating candidate endeavors, the one that still baffles me the most is an inexplicable capacity to “gift” opponents with all
Campaign Lesson #6 – Messaging is paramount – Part 2!
Just to be sure we’re still on the same page, let’s review two of our three part one stipulations. 1. “The average American voter has
Campaign Lesson #6 – Messaging is paramount!
Though this one technically falls under The First Ward’s “political lesson” category, we’re gonna kill two birds with one larger stone here, and we’ll accomplish
Campaign Lesson #5 – Signature sheets are the window to your electoral soul – Part 2!
When we last left off, we were discussing how the impending 2021 consolidated election nominating paperwork, particularly those signature sheets, can reveal quite a bit
Campaign Lesson #5 – Signature sheets are the window to your electoral soul!
I know it’s hard to believe, but while we’re all frantically focused on November third, our more enterprising municipal candidates are already circulating their 2021
Campaign Lesson #4 – Preaching to the political choir is patently pointless!
The above mailer that hit early last week may well be the WORST case of campaign messaging, timing, and voter targeting I’ve ever seen. As