On Friday, I forgot to mention that Quick Hits will be taking our traditional Christmas Eve to New Year’s Day break. I always offer the caveat that if something inspires me, I may go ahead and write anyway, and something always seems to inspire me.
But this year, between trying to get one book published, writing another, and writing Quick Hits three days a week, I’m really looking forward to some time off! But before I temporarily vanish, I wanted to cover one more thing!
Upon making the ten mile journey west to Elburn’s Ream’s Market yesterday (12/23) at around 10:50 a.m. We were stunned to see virtually every inch of the store occupied by an eager customer. You literally could not move very far in any direction.
So, while my wife dutifully waited for the prime rib roast, I grabbed a couple of bottles of Glogg and got in the line, which wrapped around the store four times. It was not unlike winding your way through a mythical Greek maze – without the Minotaur, of course!
And I gotta tell ya, not only did that crack Ream’s staff keep everything moving at a record pace, but it was kinda fun talking with our fellow queue mates. It was a far cry from Meijer having just two deli workers at 11 on Sunday morning.
Now, I know grocery stores are somewhat immune to that Internet interference, but that doesn’t mean that Reams isn’t an island in a sea of food offering megastores. Those competitors include:
- Trader Joe’s
- Whole Foods
- Fresh Markek
- Sam’s Club
And others! So, while crowds are certainly not my thing, it was kinda cool being in a four-checkout-counter line with at least 99 of my favorite holiday meal shopping compatriots. It’s the kind of phenomenon those more massive competitors can only dream of.
The bottom line? Ream’s does it right. They sell a fantastic product at reasonable prices topped by great customer service with nary a hint of an entitlement mentality.
That’s how you do it small business folks.