Quick Hit: Why the Internet is winning

When you have 7,000 LPs and 5,000 CD’s, not only does the music industry insist upon mowing your lawn every summer, but it becomes much too easy to order something that’s already sitting on the shelf. And to my wife’s chagrin, I do it all the time.

Apparently long-term memory really is the first thing to go.   amazon

So once again, I headed back to the Amazon website to explain that I’d ordered both the vinyl and disc versions of Pink Mountaintops’ latest effort and, minus return shipping, would they be kind enough to take the CD back?

Not only did they respond with an immediate, “Of course!,” but they said I was such a good customer they’d refund the $11.99 without any need to return the Disc.

I wuz stunned!

Because if you’ve ever gone through the labyrinth of trying to return something at a place like Best Buy, you quickly realize that hell isn’t just a religious construct.

Don’t get me wrong, I still say walking out of a Randall Road store with the item in your hand is a bleepin’ huge instant gratification edge. But at a time when brick and mortar retail is generally customer service clueless, Amazon is actually paying attention.

I haven’t been pleasantly surprised by a retailer in a long, long time, but those folks out west managed to pull it off. Bring on those Amazon drones!

2 thoughts on “Quick Hit: Why the Internet is winning

  1. Jeff, there are actually three things that go as you age. First you lose your memory, then

    What was the question again?

  2. Jeff,

    I think the question was what’s for dinner?


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