…as in it takes a real effort to display the level of incompetence their leadership exhibits on a regular basis. All you have to do is think back a few short years to when Executive Director Phil Pagano made off with a cool half-million before committing suicide in front of one of his own trains.
In their infinite wisdom, the fine folks that serve on the commuter train board decided to eliminate the discount and charge full price for a 10-ride ticket starting Feb 1. When I heard the news I instantly said to myself, “Wow! No one’s gonna buy 10-ride tickets anymore.”
It ain’t exactly rocket science folks!
If there’s nothing in it for the consumer, i.e. a quantity discount, then they’ll simply pay as they go. And sure enough, sales of 10-ride tickets dropped 15 percent in February and another 16 percent in March.
Faced with those “unpredictable” consequences, Metra CFO Tom Farmer actually had the nerve to say, “The decline in 10-ride ticket sales is a bit more than we’d hoped for.” Then Chairman Brad O’Halloran asked Metra staffers to provide recommendations on how to stem the severe losses.
Really! How about this one! Put the bleeping discount back! No one relishes the thought of Metra holding their money hostage. And just when you thought it couldn’t get any worse, it was the rocket scientists on the board who voted 8 – 2 to go along with this brilliant market disregarding venture.
Apparently none of ’em ever watched Father Guido Sarducci’s Five Minute University bit where he summed up college economics simply as “supply and demand.”
And please don’t forget that a Metra Board member makes 15 grand plus benefits for showing up just 12 times a year. Not only that, but local taxpayers foot that commuter bill whether they take the train or not.
Many years ago, on Rowan and Martin’s Laugh-In, Dick Martin claimed he was going into the plumbing business and charge people $20,000 a visit. When straight man Dan Rowan replied, “You won’t get many customers that way,” Dick’s snappy retort was, “I only need one.” (Remember, it was the 60s.)
I’ll give you even money Metra tries that one next!